Information We Collect

When you reach out to us for corporate flower arrangements or gift services, we gather information you actively share. This includes your name, company name, email address, phone number, delivery addresses, and specific floral requirements. Payment details are collected when you place orders and are processed securely by our payment partners.

For our corporate clients, we may gather additional business details such as company registration information, preferred delivery times, and budget needs. This helps us tailor our service to your business.

Our site automatically gathers certain technical data when you visit. This includes your IP address, browser type, device information, and navigation patterns. We use this information to improve site performance and to understand how clients discover our services.

How We Use Your Information

We primarily use your personal information to fulfill orders and deliver outstanding customer support. This includes processing orders, coordinating deliveries, sending order confirmations, and following up to ensure satisfaction.

• Processing and completing your flower orders and gift arrangements
• Communicating about order status and delivery timelines
• Providing customer support and responding to inquiries
• Enhancing our services based on your feedback and preferences
• Sending relevant updates about our services (with your consent)
• Maintaining records for business and legal compliance purposes

We also use aggregated, non-personal data to understand market trends and refine our operations. For instance, we may analyze which types of arrangements are most popular in different seasons to better manage inventory.

With your explicit consent, we may share information about seasonal offerings, special promotions, or new services that could interest your business. You can opt out of these communications at any time by using the unsubscribe link in our emails or contacting us directly.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Your data stays within our business ecosystem and is shared only when necessary to provide our services or to comply with legal demands.

We collaborate with trusted service providers who assist in delivering our services. This includes payment processors, delivery partners, and flower suppliers. These partners are contractually obligated to protect your information and use it solely for the services they provide to us.

We may disclose your information if required by United Kingdom law, court orders, or government regulations. This includes compliance with GST regulations, business licensing requirements, and other legal obligations relevant to our operations in London and across United Kingdom.

Data Security and Protection

We treat data security with utmost seriousness and employ multiple layers of protection. Our systems use encryption for sensitive transmissions, secure servers for storage, and regular security updates to guard against threats.

We implement physical security measures for our office systems and limit access to personal information to employees who need it for their work. Our team receives ongoing training on privacy practices and data handling.

Payment information is processed through secure, encrypted channels that meet industry standards. We do not store full credit card numbers on our systems; this data is handled by certified payment processors who specialize in secure financial transactions.

While we maintain strong security practices, no system is completely risk-free. We continuously monitor and update our security measures to address evolving threats and uphold high protection standards.

Your Rights and Choices

You hold several rights regarding your personal information. You can request access to the data we hold, ask for corrections to inaccurate information, or request deletion where legally permissible.

• Access your personal information and understand how we use it
• Request corrections to inaccurate or outdated information
• Ask us to delete your personal information (subject to business and legal requirements)
• Opt out of marketing communications while continuing to receive service-related notices
• Request details about how your data has been shared
• File complaints about our privacy practices

We retain your information only as long as it is needed for business purposes and legal requirements. Order records are kept for accounting and warranty reasons, while marketing preferences remain until you request removal.

When we no longer need your data, we securely erase or anonymize it. Some information may be kept longer if required by United Kingdom business laws or for legitimate business interests like preventing fraud.

Cookies and Website Technology

Our website uses cookies to enhance your browsing experience and to help us understand how visitors use our site. Cookies are small files stored on your device that remember preferences and enable certain site features.

Essential cookies are necessary for proper website functioning – they enable basic navigation and access to secure areas. These cookies do not collect personally identifiable information and are automatically enabled when you use our site.

We employ analytics cookies to learn how visitors interact with our site. This helps identify popular content, optimize page performance, and improve the user experience. This information is aggregated and does not identify individuals.

You can adjust cookie preferences through your browser settings. Keep in mind that disabling certain cookies may affect some site features and your overall experience.

Business Transfers and Changes

If Forest Anchor Craft undergoes significant business changes such as mergers, acquisitions, or asset sales, your personal information may be transferred as part of the transaction. We would inform you of any such changes and ensure your data remains protected under privacy standards consistent with this policy.

In the unlikely event that we cease operations, we would ensure your personal information is either securely transferred to a successor business (with appropriate privacy protections) or securely deleted in line with data protection best practices.

Updates to This Privacy Policy

We may periodically revise this privacy policy to reflect changes in our practices, services, or legal requirements. When substantial changes occur, we will notify you via email or by posting a notice on our website before they take effect.

Minor updates for clarity or administrative changes may be implemented without prior notice. We encourage you to review this policy regularly to stay informed about how we safeguard your privacy.

Children's Privacy

Our services are intended for businesses and adult consumers. We do not knowingly collect personal information from individuals under 18. If we become aware that we have inadvertently collected data from someone under 18, we will promptly remove that information from our systems.

Parents or guardians who believe we may have collected information from their child can reach out using the contact details below, and we will address the matter promptly.

International Data Considerations

Our primary operations are based in United Kingdom, and data is stored and processed within the United Kingdom jurisdiction. Some of our service providers may process data across borders. When this happens, we ensure appropriate safeguards are in place to protect your information in accordance with applicable privacy laws.

We comply with United Kingdom data protection regulations, including those related to business operations, financial transactions, and handling customer data. Our practices align with evolving privacy standards within United Kingdom's digital economy.